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What Should I Charge?

Take this 5-question quiz to discover what contractors like you charge in your market. Select your trade, region, experience level, and licensing status to receive personalized hourly rate benchmarks, job size pricing ranges, and actionable insights. Data comes from the Bureau of Labor Statistics and public contractor rate surveys — updated for 2026.

Updated April 2026·Verified by Jeff K., QuotrPro Founder & Contractor Pricing Expert
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What's your primary trade?

Why do most contractors undercharge?

The most common pricing mistake in contracting is not charging enough. Three psychological factors drive this: fear of losing bids (but competing on price attracts price-sensitive clients who are harder to work with), underestimating overhead (most contractors forget to account for vehicle costs, insurance, tool replacement, unpaid travel time, and administrative hours), and anchoring to employee wages (a $35/hr employee wage requires a $85-$120/hr billing rate to cover all business costs and generate profit). This quiz helps you benchmark against the market so you can price with confidence rather than guessing or undercutting.

How do contractor rates vary across the US?

Geographic location is the second-biggest factor in contractor pricing after trade specialization. Northeast markets (New York, Boston, Philadelphia) command the highest rates — 40-80% above national averages due to high cost of living, strict licensing requirements, and strong union presence. West Coast markets (San Francisco, Seattle, Los Angeles) run 25-50% above average. Midwest and Southeast markets are at or slightly below national averages but offer lower business costs. Southwest markets (Phoenix, Dallas, Houston) are moderate but growing rapidly as population influx drives construction demand. The quiz automatically adjusts your benchmark based on your selected region.

What separates high-earning contractors from average?

High-earning contractors (top 20% in their trade) share five characteristics: First, they specialize — a "kitchen remodel specialist" charges 30-50% more than a "general contractor." Second, they invest in presentation — professional proposals, clean trucks, uniforms, and branded materials signal quality and justify premium pricing. Third, they collect reviews obsessively — contractors with 50+ Google reviews close 40% more jobs at higher rates. Fourth, they track their numbers — knowing their true overhead, close rate, and profit per job lets them price accurately. Fifth, they say no to bad-fit clients — turning down low-budget or difficult projects preserves time for higher-margin work. QuotrPro helps with the presentation piece: turning job site photos into professional proposals in minutes.

How should you use your quiz results?

Your personalized results show three things: First, your recommended hourly rate range — use this as your baseline when quoting time-and-materials work. Second, job size ranges — these help you sanity-check project quotes (if your bathroom remodel quote is below the "small job" range for your profile, you are likely underpricing). Third, the visual gauge — this shows where your recommended range falls on the spectrum from entry-level to master. If you are charging below your recommended range, consider raising prices. If you are above, ensure your presentation and reviews justify the premium. The next step: use the Profit Margin Calculator to build exact quotes, or try QuotrPro to generate AI-powered proposals at your new rate.

How to Use This Calculator

  1. 1

    Select your trade

    Choose from electrician, plumber, painter, or handyman. Each trade has different market rates and benchmarks.

  2. 2

    Choose your region

    Select the US region closest to you. Pricing varies 40-60% between regions — Northeast rates are significantly higher than Southeast.

  3. 3

    Set your experience level

    Choose 0-3 years (entry), 4-10 years (mid-career), or 10+ years (senior). Experience commands 50-80% higher rates.

  4. 4

    Indicate licensing status

    Licensed contractors charge 15-23% more on average. Your results will reflect the licensed premium if applicable.

  5. 5

    Get your personalized results

    See your recommended hourly rate, job size pricing ranges, a visual gauge showing where you stand, and actionable insights.

Frequently Asked Questions

How accurate are the quiz results?
Results are based on 2025-2026 data from the Bureau of Labor Statistics and public contractor rate surveys from HomeGuide, Thumbtack, and Angi. They represent typical ranges for your profile — individual rates vary based on reputation, specialization, demand, and presentation quality.
Why do licensed contractors charge more?
Licensing signals competence and reliability to clients. Licensed contractors have demonstrated knowledge (passing exams), invested in their business (fees, continuing education), and carry liability insurance. Clients pay a 15-23% premium for this reduced risk. In many trades, licensing is legally required for certain work.
How does experience affect contractor rates?
Experience affects rates in two ways: skill efficiency (senior contractors complete work faster with fewer callbacks) and reputation (more reviews, referrals, and portfolio work). Entry-level contractors (0-3 years) typically charge 40-50% less than senior contractors (10+ years). The biggest jump occurs between years 3-5 as contractors establish reputations.
What if my current rate is below the benchmark?
Most contractors undercharge, especially in their first 5 years. If your rate is below the benchmark, consider raising prices 5-10% for new clients while keeping existing clients at current rates. Test the market — if you are not losing 10-20% of bids, you are probably underpricing. QuotrPro helps contractors present professional proposals that justify higher rates.
How often should I raise my prices?
Review pricing annually at minimum. Raise rates when: your close rate exceeds 80% (you are underpriced), material costs increase (pass through to clients), you gain certifications or licensing, you have 6+ months of strong reviews, or when demand exceeds your capacity. A 5-10% annual increase keeps pace with inflation and growing expertise.
What trades and regions are covered?
Currently: electricians, plumbers, painters, and handymen across 5 US regions (Southeast, Midwest, Southwest, Northeast, West Coast). More trades and granular location data are added quarterly. For city-specific pricing, try our Contractor Pricing Calculator.

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